Intellectual property
Protect the assets that distinguish the business
Trade marks, copyright and intellectual property agreements require different strategies. We help businesses identify what they own, what can be protected and how those rights may be used commercially.
Trade marks
A registered business or company name does not give the same rights as a registered trade mark. Assistance may include trade mark searches, application strategy, filing, responses to examination, brand-protection advice and selected opposition matters.
Copyright
Copyright commonly arises in website content, software, photographs, written work, visual material and commissioned content. Advice may address ownership, infringement, permitted use, assignments and licences.
Intellectual property agreements
IP disputes
Early analysis should distinguish enforceable rights from commercial assumptions. We may assist with infringement advice, cease-and-desist correspondence, responses to allegations, settlement negotiations and related commercial documents.
Common misconception
Registration is not one single form of protection
Company names, business names, domain names and registered trade marks serve different purposes. The right strategy depends on the asset, market, ownership and intended use.
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